Cómo gestionar una crisis de comunicación (antes, durante y después)
Crisis de comunicación… solamente leer o escuchar el término a cualquiera le produce escalofríos. Y es que en esta época, según los expertos del Edelman Trust Barometer, la credibilidad ha sufrido caídas en las instituciones (ni más ni menos que
Seis herramientas para mejorar la comunicación interna en tu empresa
Las empresas parecen haber entendido que el éxito en la estrategia corporativa está tan ligado al rendimiento y satisfacción de los colaboradores, como a los números de ventas. Desde ese momento surgen muchas dudas sobre cómo mantener comprometido y activo
Industrial Chambers? Which are Important?
In the country and in Queretaro there are different chambers to which SMEs mainly affiliate, according to the activity to which they dedicate themselves. Industrial chambers provide a series of services such as consultancy, event organization and training in which
How to take advantage of communication channels
As we mentioned in our previous blog, there are different strategic communication channels to have digital presence. There are multiple strategies for digital communication channels. We will show you the different ways in which your company can do positioning and promote
5 Tips to strengthen my leadership with students
Undoubtedly when we remember our days in school many things can come to mind; the facilities, the good and bad classmates, the subjects that made us suffer and the moments in which we excel. In a remarkable way, what we
Responsible Communication and Marketing: Sustainable Business Strategies
In 2010, (as all readers of this section should know) the ISO26000 International Standard of Social Responsibility (SR) was born, which revolutionized the business world and organizations with a formal aspiration for sustainability. ISO26000 proposes an internationally validated form on how
3 Keys for Industrial Buyers to Choose your Proposal
Companies that belong to an industrial turn-around have a buying process that can become somewhat complex. The entry into the process of selection is not a simple thing, but once the relationship has started there are some key points that
Effective and Simple Loyalty and Promotion Strategies
As we discussed in the previous post-- Selling more to current clients-- any company can meet the goal of increasing their sales through two general strategies: opening the market or growing their customers. In addition to the second strategy, we can
Selling More To Current Clients
As we all know, there are two strategies for selling more: have an open market and grow our customers. The first and most challenging option is to go back to the beginning of the market. This includes prospecting, cold calling, presenting
¿Para qué sirve el reporte de sostenibilidad en tu empresa?
En los últimos años, la transparencia se ha convertido en una exigencia de nuestros públicos de interés (desde inversores hasta consumidores) y la palabra confianza es lo que los lleva a la decisión final de escogernos frente a la competencia.