Industrial Chambers? Which are Important?
In the country and in Queretaro there are different chambers to which SMEs mainly affiliate, according to the activity to which they dedicate themselves. Industrial chambers provide a series of services such as consultancy, event organization and training in which
How to take advantage of communication channels
As we mentioned in our previous blog, there are different strategic communication channels to have digital presence. There are multiple strategies for digital communication channels. We will show you the different ways in which your company can do positioning and promote
5 Tips to strengthen my leadership with students
Undoubtedly when we remember our days in school many things can come to mind; the facilities, the good and bad classmates, the subjects that made us suffer and the moments in which we excel. In a remarkable way, what we
Responsible Communication and Marketing: Sustainable Business Strategies
In 2010, (as all readers of this section should know) the ISO26000 International Standard of Social Responsibility (SR) was born, which revolutionized the business world and organizations with a formal aspiration for sustainability. ISO26000 proposes an internationally validated form on how
What does it mean that my business must be on the internet?
Surely you have wondered, “Why do companies have a website?” and, “Are they on social media?” Today, the average mexican user spends more than 6 hours either on his computer or cell phone. The form of communication and promotion has
I want to measure the results of my loyalty strategies. Who can help me?
If you have been implementing loyalty strategies for sometime and have not closed any new projects or sales, it is time to check if they are working. First, check to see if you followed all the communication steps necessary to achieve
The first web print is the one that counts
Nowadays the first impression customers have on your brand is the one on the internet. Having an online presence is crucial to helping consumers achieve their buying process. Those websites made with 800 animations or those that are not updated
3 Keys for Industrial Buyers to Choose your Proposal
Companies that belong to an industrial turn-around have a buying process that can become somewhat complex. The entry into the process of selection is not a simple thing, but once the relationship has started there are some key points that
Effective and Simple Loyalty and Promotion Strategies
As we discussed in the previous post-- Selling more to current clients-- any company can meet the goal of increasing their sales through two general strategies: opening the market or growing their customers. In addition to the second strategy, we can
Selling More To Current Clients
As we all know, there are two strategies for selling more: have an open market and grow our customers. The first and most challenging option is to go back to the beginning of the market. This includes prospecting, cold calling, presenting