Responsible Communication and Marketing: Sustainable Business Strategies
In 2010, (as all readers of this section should know) the ISO26000 International Standard of Social Responsibility (SR) was born, which revolutionized the business world and organizations with a formal aspiration for sustainability. ISO26000 proposes an internationally validated form on how organizations of any type could establish and/or improve SR structures
What does it mean that my business must be on the internet?
Surely you have wondered, “Why do companies have a website?” and, “Are they on social media?” Today, the average mexican user spends more than 6 hours either on his computer or cell phone. The form of communication and promotion has changed completely to the conventional radio and television which can
I want to measure the results of my loyalty strategies. Who can help me?
If you have been implementing loyalty strategies for sometime and have not closed any new projects or sales, it is time to check if they are working. First, check to see if you followed all the communication steps necessary to achieve success. Secondly, ask yourself if you are using the right
The first web print is the one that counts
Nowadays the first impression customers have on your brand is the one on the internet. Having an online presence is crucial to helping consumers achieve their buying process. Those websites made with 800 animations or those that are not updated with your latest projects are not going to help. It
3 Keys for Industrial Buyers to Choose your Proposal
Companies that belong to an industrial turn-around have a buying process that can become somewhat complex. The entry into the process of selection is not a simple thing, but once the relationship has started there are some key points that are important to ensure that your proposal is the most
